Categories

EDITORIAL(PRINT)/ PROGRAMMING (TV, RADIO) / CONTENT(ONLINE):

The use of innovation to make the content more absorbing – this could be (for example) in the form of a new initiative, a change in design, in scheduling or in any other way.

The use of innovative marketing practices to enhance a media brand, create excitement around it and help it stand out from the competition.

The application of unique methods to get content or programming across to new audiences or to old audiences in a more convenient way.

Innovation is possible only if the work culture and environment are innovation-friendly. This category of awards attempts to recognise distinctive initiatives in the workplace – be it the use of technology, design, training programmes or anything else – that give a fillip to innovation.