#miawards
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miawards
About Awards ___________

About Awards

+Purpose

To identify and reward innovative practices among media publishers and broadcasters, specifically in the areas of content, marketing, distribution and in the work place.

+Introduction

  • The Indian media business has gone through a period of extraordinary growth – and upheaval.
  • Even as traditional media companies have lost out on old advantages, many among them have built new capabilities.
  • Media companies in India have changed in the past decade far more than they are given credit for.
  • At the heart of this success is determination to deal with change – and an ability to innovate in every aspect of the business.
  • It is this application of unusual, useful ideas to improve products and services that the MEDIA INNOVATION AWARDS seek to recognize.

+What is Innovation?

For the purpose of these awards, ‘innovation is the application of distinctive, useful ideas’

  • To improve media products and services
  • Increase efficiency
  • To improve revenue or reduce cost
  • And improve the consumer experience
A truly innovative award-winning idea would satisfy several of these criteria.